“IN2” is a highly conceptual name that plays upon the idea of both innovation and inquiry – bridging businesses and the educational focus at IMSA. It also extends the current name assets at IMSA, metaphorically extending the mission.
It is short, memorable and easy to say. It leaves room for curiosity and play without having to explain too much.
The three lines composing the “2” represent the different journeys of students through time and the paths that come together at IMSA through innovative practices, inquisitive learning, and problem-solving processes.
McKenna, Britta W., "Innovation and Entrepreneurship Boot Camp" (2016). Workshops. 1.