A continually evolving field, the automotive industry consistently introduces a number of innovative technologies and services to ease the problem of transportation. One such service is termed Car-sharing. Car-sharing allows users to rent vehicles and use them for a short period of time without worrying about the additional costs associated with maintenance, fuel, and pollution, presenting a simple alternative to owning a car. Still an emerging concept, Car-sharing requires a great deal more analysis to fully understand the nuances and implications behind its implementation.