Summary
The main purpose of this project was to build the brand of Course Stars, a small tutoring business based in Illinois. This brand building was done through Facebook and Instagram, and the project lasted from November 2019 to March 2020. In that time, the analytics from Facebook and Instagram were tracked and analyzed. While there was a slight increase in the amount of interactions from the sites combined, there’s still few followers on Instagram. Marketing on social media is generally helpful, but in this project it did not make a large difference.
Publication Date
4-2020
Advisor(s)
Jill Ko; CourseStar, CEO
Keywords
Innovation, Workforce Development, Career Pathways, Career Development
Disciplines
Entrepreneurial and Small Business Operations
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Recommended Citation
Braggs, Melena '21, "Building the Coursestars Brand" (2020). 2020 Intern Reports. 30.
https://digitalcommons.imsa.edu/intern_reports_2020/30