The main purpose of this project was to build the brand of Course Stars, a small tutoring business based in Illinois. This brand building was done through Facebook and Instagram, and the project lasted from November 2019 to March 2020. In that time, the analytics from Facebook and Instagram were tracked and analyzed. While there was a slight increase in the amount of interactions from the sites combined, there’s still few followers on Instagram. Marketing on social media is generally helpful, but in this project it did not make a large difference.
Jill Ko; CourseStar, CEO
Innovation, Workforce Development, Career Pathways, Career Development
Entrepreneurial and Small Business Operations
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Braggs, Melena '21, "Building the Coursestars Brand" (2020). 2020 Intern Reports. 30.