Event Title

Business Internship Panel 2: Ugliest Website Contest

Advisor(s)

Brandon Lyon, City Segment/Aurora Collective

Location

Room IN2

Start Date

26-4-2019 10:05 AM

End Date

26-4-2019 10:20 AM

Abstract

City Segment/Aurora Collective is dedicated to connecting the business community in the greater Aurora area in networking and educational events, serving a wide range of business verticals and industries. The work of this project included social media management of the business “Ugliest Website Contest” which is an offering to small business owners.

Emailing developers, researching why websites are important to small business owners and how that relates to tech success of their business. Strategies included performing research on web-design trends and target audience marketing preferences, generating and publishing related content on company social media pages and developing brand awareness. Key learnings include data analysis skills, market research and awareness of applications such as Hootsuite and Google Analytics. The contributions of this work will expand the reachability of Aurora Collective to continue their growth as a business incubator.

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Apr 26th, 10:05 AM Apr 26th, 10:20 AM

Business Internship Panel 2: Ugliest Website Contest

Room IN2

City Segment/Aurora Collective is dedicated to connecting the business community in the greater Aurora area in networking and educational events, serving a wide range of business verticals and industries. The work of this project included social media management of the business “Ugliest Website Contest” which is an offering to small business owners.

Emailing developers, researching why websites are important to small business owners and how that relates to tech success of their business. Strategies included performing research on web-design trends and target audience marketing preferences, generating and publishing related content on company social media pages and developing brand awareness. Key learnings include data analysis skills, market research and awareness of applications such as Hootsuite and Google Analytics. The contributions of this work will expand the reachability of Aurora Collective to continue their growth as a business incubator.