Event Title

The Effectiveness of Super Bowl Advertisements on the Sales of Major Car Manufacturing Companies

Session Number

H02

Advisor(s)

Pradeep Chintagunta, University of Chicago

Location

B-108

Start Date

28-4-2016 8:50 AM

End Date

28-4-2016 9:15 AM

Disciplines

Economics

Abstract

Every year, car manufacturing companies spend millions of dollars advertising their products during one of the most watched television events of the year, the National Football League’s Super Bowl. In addition, millions of Americans are more interested in watching these famous advertisements rather than the outcome of the game. Because of the large sums of money being spent on these advertisements, this investigation looks at the effectiveness of Super Bowl Advertisements on the sales of car manufacturing companies in order to determine whether these companies are spending their money advertising justifiably. By using regression models, we determined how correlated Super Bowl Ads are to the sales of the car manufacturing companies. Results will be presented.


Share

COinS
 
Apr 28th, 8:50 AM Apr 28th, 9:15 AM

The Effectiveness of Super Bowl Advertisements on the Sales of Major Car Manufacturing Companies

B-108

Every year, car manufacturing companies spend millions of dollars advertising their products during one of the most watched television events of the year, the National Football League’s Super Bowl. In addition, millions of Americans are more interested in watching these famous advertisements rather than the outcome of the game. Because of the large sums of money being spent on these advertisements, this investigation looks at the effectiveness of Super Bowl Advertisements on the sales of car manufacturing companies in order to determine whether these companies are spending their money advertising justifiably. By using regression models, we determined how correlated Super Bowl Ads are to the sales of the car manufacturing companies. Results will be presented.