Advisor(s)

Kurt Johnson; K8 Ventures, Managing Partner and Founder

Discipline

Arts & Humanities

Start Date

22-4-2020 9:30 AM

End Date

22-4-2020 10:00 AM

Executive Summary

K8 Ventures is a venture builder studio, with investments in a diverse range of industries. K8’sgreatest skill is developing companies in-house, starting at Stage 1, what they call “an idea written on a napkin,” to Stage 5, which is a successful business already established in the market. Because K8 is investing in early-stage companies, they typically are able to take a larger share of equity in their developing companies. This allows them to take a managerial role in the company, thus taking some of the traditional risks out of venture capital. Over the past year with K8, they have provided countless opportunities to get involved in marketing and business management projects. Interns are directly involved in a guerilla marketing campaign for P3rceive, making an effort to rapidly bring in new customers. Interns learn the complexity of business management, which grows exponentially more difficult when managing multiple companies. Part of K8’s marketing efforts is centered heavily around social media, email campaigns, and blogs, which translates to the intern’s personal branding.Contributions to K8 due to these projects are large, the projects have added valuable contributions to K8’smarketing efforts and have restructured various parts of the company.

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

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Apr 22nd, 9:30 AM Apr 22nd, 10:00 AM

Venture Capital and Marketing with K8 Ventures

 

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