Title

Analyzing Pricing Models in the Context of Mental Health Markets

Authors

Edward Zhang '22, Illinois Mathematics and Science AcademyFollow

Files

Summary

In today’s world, mental health is becoming an increasingly important issue. To address, this the crossroads between technology and healthcare has become more and more apparent, with many mental heath apps seeking to help consumers on this issue and reduce stigma.Hespr is one of these companies, and although in early stages of development, has a large potential to make a lasting impact.By researching pricing models and business models in the mental health software industry, this report hopes to provide insight on how these business practices can impact business finances, and ultimately have greater implications for decisions at Hespr. By using a variety of financial analysis and data analysis techniques, three competitors were analyzed in terms of their finances and business models. A key finding from this report is that consumer direct models often allow for much faster growth, while business-to-business growth is typically slower.

Publication Date

8-2020

Advisor(s)

Ethan Talreja; Hespr Inc., CEO

Keywords

Innovation, Workforce Development, Career Pathways, Career Development

Disciplines

Entrepreneurial and Small Business Operations

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.

Recommended Citation

Zhang, Edward '22, "Analyzing Pricing Models in the Context of Mental Health Markets" (2020). 2020 Intern Reports. 35.
https://digitalcommons.imsa.edu/intern_reports_2020/35