2020 Internship: Final Reports
 

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Summary

“Baby boomer,” “millennial,” and “Generations X and Z” are all familiar terms referring to the different Western cultural generations beginning from the late nineteenth century. And as they all signify a period of time in history, there are an array of associated ideas, beliefs, and traditions that come along with each. This research paper serves to explore how design and social media platforms can best cater to audiences of all generations, taking into account the differences in interests, opinions, and tendencies of each. Through observations and studies, it’s most effective to approach the audience in an attitude that is equally diverse as it is, finding a harmony between the two ends of the spectrum, and maintaining diversity and inclusivity. After presenting these findings, key learning takeaways and suggestions for future social media outreach are discussed.

Publication Date

8-2020

Advisor(s)

Britta McKenna; Encoure Batavia under Four Hawks, LLC

Keywords

Innovation, Workforce Development, Career Pathways, Career Development

Disciplines

Entrepreneurial and Small Business Operations

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

Summer Internship Report

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