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This exercise gives students an introduction to some of the language and terminology of visual rhetoric in a brief teacher-guided discussion. Following the discussion, students, in small groups, will find both a vintage print advertisement and a current print ad within the same general category and examine how different forms of appeals have evolved through time, how ads now target their specific audiences, and, in general, how ads have changed, and why. Groups will present their findings to the class. Having the opportunity to see what in advertising has changed (as well as what has not changed) will allow students a hands-on introduction to the utilization and evolution of visual rhetoric.



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