Advisor(s)
Jill Ko; Coursestars, Education Consultant
Discipline
Arts & Humanities
Start Date
22-4-2020 9:30 AM
End Date
22-4-2020 10:00 AM
Executive Summary
As an intern at Coursetars, I was introduced into the tutoring industry. I had never received or given tutoring before, unless it was my little sister, so it was very informative to see how these companies worked. One thing that I worked on which is standard amongst most tutoring companies is recruitment for tutors. Coursestars was trying to expand more into tutoring college students, and to do so, I reached out to contacts at UIUC to spread the word and put up fliers. From an industry standpoint, tutoring college students is one of the biggest markets out there, simply because now that students are out of the household, many can be struggling. The company was also looking to see if clubs would be interested in joining the program as tutors, or be tutored from different colleges. Once again, I looked at the clubs in UIUC and went through and sent out emails to the different presidents of the clubs and a few other members asking if they were interested in participating. One of the things that the company and industry lacked,was an accurate way to test/predict someone's SAT score with a short ten to fifteen minute test.Khan Academy could test you, but it would take a full three hours as you had to take a full practice test. This was the product that I spent most of second semester working on. Starting with an outline for the test was most important, and then working toward an accurate point system was the hardest part for our product.
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Marketing with SAT Analysis