Blabl Client Outreach
Advisor(s)
Ayan Agarwal; Blabl, Founder & CEO
Discipline
Arts & Humanities
Start Date
22-4-2020 9:30 AM
End Date
22-4-2020 10:00 AM
Executive Summary
Blabl is an app that helps kids practice their speech through stories that are more child oriented and fun as they work on their speech and move through levels/maps in the game. The app also has an online dashboard that allows parents and speech language pathologists (SLP’s) to monitor and stay informed with their child’s performance. The focus of the business project was to research the market and audience that the company is appealing to.The company has provided opportunities to do market research and create marketing materials, along with opportunities to learn about how the app works, during the past six months. During the course of the business project, the company and its interns created a database of approximately four hundred SLP’s in Chicago and across Illinois in order to generate a list of potential clients, and their information, who would use the app. Interns also analyzed audio files for different types of speech errors to learn more about the specific goal of the algorithm that the app uses and to measure its accuracy. Interns researched EdTech pricing models to help determine the best business model for the app and created one-pagers advertising the app and its features. The most significant impact of these deliverables was their potential to market the app and create a potential customer base when the app releases in the future.
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Blabl Client Outreach