Advisor(s)
Jill Ko; Coursestars, Education Consultant
Discipline
Arts & Humanities
Start Date
22-4-2020 9:30 AM
End Date
22-4-2020 10:00 AM
Executive Summary
The main purpose of this project was to build the brand of Course Stars, a small tutoring business based in Illinois. This brand building was done through Facebook and Instagram, and the project lasted from November 2019 to March 2020. In that time, the analytics from Facebook and Instagram were tracked and analyzed. While there was a slight increase in the amount of interactions from the sites combined, there’s still few followers on Instagram. Marketing on social media is generally helpful, but in this project it did not make a large difference.
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This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Building the Coursestars Brand