Event Title

Sales and Financial Management with Siesta Wrap

Advisor(s)

Pinakini Thakkar; Siesta Wrap

Discipline

Business

Start Date

21-4-2021 10:05 AM

End Date

21-4-2021 10:20 AM

Abstract

Deriving its name from the Spanish definition of “Short Afternoon Nap”, the Siesta Wrap offers the comfortable support of a traditional pillow, and the warmth of a full-size blanket, in one product. The Siesta Wrap can fold into a compact design using a built-in pouch in the back of the pillow. Currently, Siesta Wrap is a growing startup and plans to break into several major avenues of sales. The focus of the current project is to analyze the different ways of selling traditional retail products and the optimal financial structure to optimize growth and profit. In addition, financial projections were used in this project to determine investment needs and other costs. Over the course of the previous year, Siesta Wrap gave opportunities to work with clients to make sales through retail and online platforms. There were many opportunities to contact and form partnerships with manufacturers and contractors. Siesta Wrap was able to benefit from this project by exploring different sales channels and financial strategies to determine the optimal pricing and sales structure moving forward.

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Apr 21st, 10:05 AM Apr 21st, 10:20 AM

Sales and Financial Management with Siesta Wrap

Deriving its name from the Spanish definition of “Short Afternoon Nap”, the Siesta Wrap offers the comfortable support of a traditional pillow, and the warmth of a full-size blanket, in one product. The Siesta Wrap can fold into a compact design using a built-in pouch in the back of the pillow. Currently, Siesta Wrap is a growing startup and plans to break into several major avenues of sales. The focus of the current project is to analyze the different ways of selling traditional retail products and the optimal financial structure to optimize growth and profit. In addition, financial projections were used in this project to determine investment needs and other costs. Over the course of the previous year, Siesta Wrap gave opportunities to work with clients to make sales through retail and online platforms. There were many opportunities to contact and form partnerships with manufacturers and contractors. Siesta Wrap was able to benefit from this project by exploring different sales channels and financial strategies to determine the optimal pricing and sales structure moving forward.