Social Media Marketing with Ivy League Potential
Session Number
1
Advisor(s)
Sonia Lal
Location
IN2 Learning Lab
Discipline
Business
Start Date
15-4-2026 10:15 AM
End Date
15-4-2026 11:00 AM
Abstract
I interned at Ivy League Potential, a college admissions counseling company that works with students through the university admission process. The focus of my project was to expand the company’s digital presence across social media and create resources to support students navigating the college application process. I helped develop social media strategies across Instagram, Facebook, and Linkedin, working to increase engagement and share accessible information about college admissions. My role involved outlining content plans, running social media accounts, and researching techniques to grow Ivy League Potential’s presence online. In addition to social media work, I created informational resources for students, including guides on extracurricular programs and opportunities high school students can pursue to strengthen their college applications. Through this experience, I gained insight into how digital communication can be used to make the college admissions process more transparent and accessible, while also helping an educational organization connect more effectively with its audience.
Social Media Marketing with Ivy League Potential
IN2 Learning Lab
I interned at Ivy League Potential, a college admissions counseling company that works with students through the university admission process. The focus of my project was to expand the company’s digital presence across social media and create resources to support students navigating the college application process. I helped develop social media strategies across Instagram, Facebook, and Linkedin, working to increase engagement and share accessible information about college admissions. My role involved outlining content plans, running social media accounts, and researching techniques to grow Ivy League Potential’s presence online. In addition to social media work, I created informational resources for students, including guides on extracurricular programs and opportunities high school students can pursue to strengthen their college applications. Through this experience, I gained insight into how digital communication can be used to make the college admissions process more transparent and accessible, while also helping an educational organization connect more effectively with its audience.