Document Type
Teacher Resource
Publication Date
Fall 2019
Description
This module introduces students to the basics of market research and consumer analysis. Students will learn about credible primary and secondary data collection methods necessary to conduct in-depth research on their target audience. This module also explores the methods of analyzing customer behavior as well as customer insight to better understand the needs of a certain target audience.
Recommended Citation
Illinois Mathematics and Science Academy, "04. Market Research and Market Analysis" (2019). SocEnt. 10.
https://digitalcommons.imsa.edu/socent/10
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